There’s no doubt that the world of recruiting has changed in the last several years as many more HR recruiters are using social networking sites like LinkedIn to recruit new hires. When it comes to business communication, LinkedIn is winning the social media game. In fact, a 2012 report put out by Bullhorn Reach, a social recruiting site, indicated a whopping 98% of recruiters currently use LinkedIn to help them find candidates.
The effectiveness of using this particular social channel, however, is dependent on how well it is managed. The better your search techniques, the better your chance of finding top talent. Here are some tips to help you leverage the networking capabilities of LinkedIn to recruit the best possible new hires.
Be smart about Boolean modifiers and search operators
Recruiters should avoid heavy use of parenthesis and quotation marks when searching for job titles. Doing so can limit the results returned, as these search parameters look only for exact matches in LinkedIn’s database. Narrowing the search down to such specifics could cause you to miss potential talent.
Candidates will have much more semantic variation within their profiles, so best search practices will take into account all possible synonyms for the job and level of seniority. These would then be used to write a Boolean string that allows for this variation, such as:
(marketing OR mkting OR campaigns OR campaign OR digital OR data) AND (exec OR analyst OR executive OR specialist)
Be sure to use the Advanced People Search
One of the biggest benefits of using LinkedIn is its Advanced Search Feature, which allows you to narrow your parameters in order to hone in on the best candidates. A few good rules of thumb when leveraging this feature: Narrow your search by any number of options such as location, followers or groups to target in on your ideal candidates. Also, remember to conduct highly specific searches by name, job title or keywords. Finally, sort all of the results through the “relationship” filter to see what common connections you may have so that introductions can be made.
Be active on LinkedIn Groups
It goes without saying that in order to find potential candidates, you have to go where the candidates are – in this case, LinkedIn groups. Join relevant industry groups and engage with potential candidates. This is a fantastic opportunity to really network and make valuable connections. Not only can you discover potential candidates, but it can help provide valuable industry news as well. Recruiting efforts are much easier when you understand the industry that you are hiring for, so joining these groups can be very beneficial. You may also consider posting your job opening on one of the LinkedIn group’s job boards as well.
Pay attention to indirect connections as well
Often, recruiters focus only on direct connections but in many cases, your ideal candidate can be found not through your own connections, but through your connection’s connections. So don’t forget to look outside of your immediate circle. If you find someone with potential, use your mutual connection to make an introduction.
Don’t “Sell” Your Job Opportunity
When contacting passive candidates through LinkedIn, be sure to take a tactful approach. It takes more finesse and consideration to reach out to people who are highly qualified but not necessarily seeking a new career opportunity. Coming on too strong and announcing that you’re hiring may quickly land your message in the digital trash bin. Focus on building the connection first, then transition into presenting the career opportunity.
Utilize the Search Alert Feature
Recruiting new hires can be very time consuming, so look for ways to delegate tasks whenever you can. One way to do this is by using the Search Alert feature. Simply create your searches using the titles, keywords and criteria you wish and then save that search. Search Alert will check LinkedIn’s database daily for any new possible candidates. Combining the right search query with the Search Alert helps to keep you updated without needing to perform new searches each day.
For over 70 years, Yoh has provided the talent needed for the jobs and projects critical to client success, by delivering comprehensive workforce solutions that focus on Aerospace & Defense, Engineering, Federal Services, Health Care, Life Sciences, Information Technology and Telecommunications. Yoh fulfills immediate resource needs and delivers managed and outsourced solutions.
1500 Spring Garden Street
Philadelphia, PA 19130
Looking for Employment?
Discover all that’s possible. Search careers with Yoh.