Google - The Seamless Workforce

April
5
2012

Social media recruiting strategy and Google’s possible over-optimization penalties (Part 2 of 2)

As we discussed last week, Google is changing its search algorithm. The good news about this change is that the “content matters” search approach that Google will emphasize moving forward is well-aligned with the use of the employment narrative — …

March
29
2012

Social media recruiting strategy and Google’s possible over-optimization penalties (Part 1 of 2)

Although often overlooked, search engine optimization (SEO) is a necessity when developing and executing a social media recruiting strategy. Online conversations have a nearly perpetual life, which makes much of the discussion about a company’s employment opportunities forever searchable. As …

March
13
2012

Your social media recruiting strategy and the Google test

I am an avid user of Twitter (follow me @joelcapperella if you are so inclined). I use TweetDeck to manage my Twitter feed, which allows me to create customized tweet columns that are organized by category. Yesterday in my “thought …

September
26
2011

Social media recruiting strategies evolve with Facebook, Google+ updates

If you are in the camp that insists on ignoring the rapid evolution of social media, last week’s moves by two of the biggest players in the game should serve as notice that your time is officially up. Early last week, …

July
26
2011

A social media recruiting update: Google+ and the death of social media background checks

Google+ has been available for over three weeks, and the amount of digital ink that has been dedicated to covering this latest social media phenomenon is staggering. This fact, however, will not keep me from offering up a perspective that …

July
22
2011

In case you missed it: July 22

The temperature’s been heating up here on the East Coast this week and with it, so has conversation around some new and not-so-new topics. Here are some of the stories we’ve been following the past couple of weeks:  Google+. In …

July
11
2011

Google+: Another tool for your social media recruiting strategy

Last week, Google’s new social networking product Google+ was introduced to the world, showing off the intuitive and intelligent qualities that many Google products have, like easy-to-manage privacy and sharing settings and simple ways to organize your contacts. Plus, as …

February
4
2011

In case you missed it: Feb. 4

Last week we learned that Google expects 2011 to be its biggest hiring year in company history. The tech giant anticipates adding more than 6,000 people to its staff in the coming months, outpacing last year’s new hires by over …

November
18
2010

Wait, move up, or move on? How predisposed are your employees to stay or leave?

Are you ready to move to another job? Move up in your company? Content to stay where you are and wait for better opportunities? Never want to leave? How you answer these questions says something about you. If you are …

November
15
2010

Leveraging overqualified talent: Do you get what you pay for?

Today’s Wall Street Journal article on Keeping “overqualifieds” on board inspired me to take a deeper look at the impending rush for overqualified talent to find better opportunities as the job market begins to open. As Joe Light points out, …

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